Archive for August, 2009

The Omega Watches Company is Everywhere

Posted on Aug 22, 2009 02:18:05 PM

In the world of luxury watches, Omega is making headlines. In the past week, the company has announced the opening of a new boutique, as well as the revamping of one of its most famous watches. Currently, Omega has 75 flagship stores located throughout the world. The move behind this new store is that Omega will, once again, be the official timekeeper of the Olympic Games; this time sponsoring the Winter Games in Vancouver that commence on February 12. Omega continues to seek out this opportunity because it not only gets to promote its watch collections, but also allows it to create limited edition pieces that commemorate the event.

Omega hopes to generate millions of dollars in the four months that this new retail location will be open; it will close at the end of March 2010. The company is putting all sorts of resources into facilitating watch sales, including a multilingual staff of about six people before the Olympics kicks off, and double its staff during the Games. There will even be an on-site Omega watchmaker with a fully outfitted bench in the store, allowing visitors to see the detailed and precise work that goes into creating each and every Omega watch.

Swiss Timepieces

Posted on Aug 17, 2009 02:13:28 PM

When it comes to timekeeping, no other culture has perfected this art better than the Swiss. The Swiss watch and clock industry first appeared in Geneva in the middle of the 16th century. By the end of the century, Genevan watches were already recognized for their high quality. In 1601 the Watchmakers guild of Geneva was established, the first to be established anywhere.

Mass production of watches began at the turn of the 20th century. This had a big impact on the watch industry. The increase of the productivity, the interchangeability of parts and the standardization progressively led the Swiss watch industry to its world supremacy. It started with the introduction of the modern wristwatch after World War I, which soon became very popular, and itÂ’s traditional round shape was generally adopted by 1960. Self-winding watches were produced in Grenchen in 1926, as the first electrical watches came to fruition in 1952. 1967 saw the introduction of the very first quartz wristwatch. Major technical developments followed: LED and LCD displays, quartz wristwatch without a battery, etc.